Use Campaigns to propose a promotion to retailers and follow their answers. Partner tiers describe the benefits you offer connected retailers.
Create and send a campaign
- Create a draft with a name, description, participation request and start and end dates.
- Save the draft, then choose Send to select its audience.
- Review the resolved retailers and regions before confirming the send.
- Open the campaign to follow accepted, declined and unanswered invitations.
Sending creates invitations. Changing a campaign's status later does not send another invitation. Check the dates before sending; expired invitations cannot be answered.
Your account's permissions and plan control the available actions. A read-only user cannot create or send campaigns. See Plans and billing for access.
Read a retailer proposal
Open the incoming proposals in Campaigns. Compare the original terms, any counterproposal and the agreed terms before accepting or declining.
A counterproposal awaiting the retailer is not waiting for your answer. Accepted counter terms become the agreement; they do not rewrite the original proposal.
Check money and participating locations
| Recorded term | Meaning |
|---|---|
| Total budget | The budget for one retailer's participation. |
| Brand-funded share | The recorded amount funded by the brand. |
| Retailer-funded share | The recorded amount funded by the retailer. |
| Currency | The agreement's SEK, NOK, DKK or EUR currency. |
| Locations | The retailer's participating locations. |
The campaign-wide budget is separate from each retailer's agreement. Read the recorded amounts on both sides; do not reconstruct a split from a percentage.
For a new or changed agreement, use whole currency units. The two shares must add up exactly to the positive total. Select at least one participating location owned by that retailer.
Older records can lack a complete split. An absent amount is unknown, not zero, and a stored currency is never an exchange-rate conversion.
An accepted agreement records terms. It is not proof of a payment, placement or settlement. A scheduled end date is not evidence that the placement ended.
Build campaign links
Open Campaign links to select your locator, product and campaign tags. Copy the generated link into the promotion.
Campaign traffic counts arrivals attributed to that campaign. An arrival, a search and a seller action are separate measures. See Analytics and attribution.
Manage tiers and messages
Open Tiers to create partner levels and benefits. Assign a retailer with an active connection. Reassigning moves the retailer from the previous tier.
When editing benefits, keep every benefit you still want: saving replaces the list. Review the affected retailers before deleting a tier.
Use Messages for a conversation with a connected retailer. A message is separate from the campaign invitation and does not change its answer.