Questions, answered.

Stockisto is retailer discovery intelligence for European brands and suppliers. Instead of a generic 'where to buy' widget, you get a branded, white-labeled locator that shows consumers exactly which retailers stock your products near them — backed by a self-service portal for your retailers and an analytics dashboard for you. It turns your existing retailer network into a measurable growth channel.

It's built for suppliers and brands that sell through a network of independent retailers and want consumers to find those retailers easily. There are three roles on the platform: suppliers (who publish locators and see analytics), retailers (who claim and manage their own listing — stock status, showroom, and services), and installation companies (who can receive qualified consumer leads). Each gets its own purpose-built experience.

A typical locator is a static map. Stockisto adds the things suppliers actually need: SKU-aware results so a consumer searching a specific product sees who carries that line, a retailer portal so store data stays current without your team maintaining it, showroom and service signals, and a real analytics dashboard showing searches, profile views, and click-throughs. It's a discovery system, not just a map embed.

No. The consumer-facing locator is fully anonymous — no login, no account. Consumers search, see nearby retailers, and click through to call, visit, or get directions. The only point where a consumer shares details is if they choose to send a lead to an installation company, and that always requires explicit consent.

The consumer enters an address or place and picks a search radius — 10, 25, 50, or 100 km. Stockisto geocodes the location (biased to the Nordics) and returns nearby retailers that carry the relevant brand or SKU, sorted by distance. Each result shows the city, distance, and quick actions to call, visit the website, or get directions.

Yes, at the level retailers maintain. Each retailer location carries a stock signal — in stock, contact to confirm, or out of stock — and consumers can filter on it. The availability signal is computed server-side from retailer-managed data, and listings flag when their stock information is getting stale so consumers know how fresh it is.

Yes. If a retailer has a showroom (including by-appointment showrooms) or offers services such as installation, design consultation, measurement, delivery, or warranty service, consumers can filter for exactly that. These signals come straight from what each retailer sets in their portal.

Listings can show signals like Verified — earned when a retailer completes their profile (stock status, showroom status, and at least one service) — alongside authorized and sponsored indicators. They help consumers tell a fully maintained, trustworthy listing from a bare one.

The supplier sends a claim invite by email containing a single-use magic link. The retailer clicks it, Stockisto verifies them automatically, and the listing is claimed — no password to create and nothing to type on the claim step. After that, the retailer can sign in with a password, Google, or a magic link to manage their profile.

Claim links are single-use and expire 24 hours after they're sent, for security. If a link expires before it's used, the supplier can simply re-send a fresh invite.

Retailers control their store details (name, address, phone, email, website, opening hours), their stock status, whether they have a showroom and what's on display, and which services they offer. Multi-location retailers manage each location separately, with its own address, map position, stock, and services.

It's a shared model. Suppliers own which retailers appear and the relationship between brand and store; retailers keep their own operational details current. That split is the point — your retailers maintain their hours, stock, and services so your team doesn't have to, while you keep oversight of the network.

In the guided handoff flow, a consumer picks a retailer, optionally selects a certified installer, and submits their contact details with explicit consent. That creates a lead, and the matched installation company is notified by email to follow up. Installers manage every lead on a simple board that moves from New to Contacted, Quoted, and finally Won or Lost.

Only approved installers receive leads — this is a hard gate, enforced at the API. An installation company is created in a Pending state with no leads and no public listing. Leads can only be submitted to a company whose status is Approved; if the status is anything else (Pending, Rejected, or Revoked), the lead request is rejected outright. There is no path for a lead to reach an unapproved installer.

They're two separate layers. Platform approval is the gate that lets an installer receive leads at all. Supplier certification is per-brand: a supplier can review installers and mark them Certified for its own products, which surfaces a certified badge and lets retailers recommend them. A supplier can also revoke certification at any time.

No — approval and visibility are deliberately separate. Even once a company is Approved, it must also turn on visibility in its profile before it appears publicly. That lets installers get approved and finish setting up before going live.

Always. A lead submission must include the consumer's explicit consent to be contacted, or the request is rejected. Consent is a hard requirement, not an optional checkbox we ignore.

All data is hosted in the EU, in Microsoft Azure's Sweden Central region. That region is fixed across every environment — there's no configuration that moves data outside it. The core store is PostgreSQL with PostGIS for the geospatial retailer data.

Yes — GDPR readiness is built into the architecture rather than bolted on. Tenant data is strictly isolated, personal data is handled carefully (for example, email addresses are never written to application logs), and consent is required before any consumer lead is created. Audit records are retained to meet GDPR accountability obligations.

The personal data is mostly account and contact information: user emails, phone numbers, and usernames for people who sign in, plus pending invitation details. Consumer leads carry the contact details a consumer chooses to share when they ask to be contacted. The consumer locator itself is anonymous and doesn't require any personal data to use.

Erasure cascades across the whole platform in a deliberate order so nothing is left orphaned, and an audit entry is written first as proof the request was honoured. Audit logs themselves are retained to satisfy GDPR's accountability requirement, while the personal data tied to a deleted subject is removed across modules.

Yes, and no card is required. You can start a free trial and stand up a branded locator before paying anything — sign-up is by magic link, so there's no password to set and no credit card to enter. For Pro and Enterprise evaluations, we also run a structured 3-month pilot with your first supplier so you can validate the value on real data before committing.

There are four tiers, billed monthly in SEK with no setup fee: Starter from 5,000 SEK/month (1 brand, up to 50 locations), Growth from 8,500 SEK/month (up to 3 brands, up to 500 locations), Pro from 15,000 SEK/month (advanced analytics, API access, dedicated onboarding, SLA support), and Enterprise with custom pricing for multi-brand groups. Starting rates scale with the brands and retailer locations in your network.

Two things: the number of supplier brands you publish and the number of distinct retailer locations across them. Consumer searches, page views, and analytics events are not metered into your bill — there are no per-search or traffic overage charges on your subscription.

Yes. Monthly plans have no long-term lock-in — cancel before your next billing date and you won't be charged again, and you keep access through any period you've already paid for. Pilots carry no commitment at all: if you decide not to continue, there's nothing to cancel.

You can import retailers from CSV or Excel — the required fields are name and address details, with optional phone, email, website, stock status, showroom status, and service tags. Imports run through a human review queue with automatic geocoding and de-duplication, so bad or ambiguous rows are flagged rather than silently published.

Yes — there's a connector for Prodibas / VVS Info that syncs products keyed by RSK number on a schedule, with full or incremental runs. By default it stages data for review rather than writing directly, and it's off until credentials are configured. It's specific to the Swedish plumbing and HVAC vertical.

Yes. The locator ships as a single lightweight script you drop onto a product page — under 30 KB gzipped, with no dependencies. You set the supplier and SKU on the script tag, and it renders the right experience: where-to-buy, in-stock, showroom, or the guided handoff for installer leads. It lazy-loads, only fetching data when it scrolls into view, and renders nothing if it's misconfigured.

Yes. The widget installs cleanly through Google Tag Manager as a custom HTML tag, and we provide a step-by-step GTM walkthrough in the docs. If your site is managed through GTM, that's the recommended install path.

Widget analytics are consent-gated and default to off. Events are only collected when you explicitly enable analytics consent on the widget, which keeps the embed privacy-safe by default and consistent with how the rest of the platform treats personal data.

Quickly. There's a short onboarding checklist — set your brand logo and color, import your retailers, tune the locator's appearance, preview it, and install it on your site. Once you have at least one retailer imported and your brand settings saved, you can publish the locator.

Support scales with your plan: email support on Starter, priority email on Growth, SLA-backed support with dedicated onboarding on Pro, and a custom SLA plus a dedicated customer success manager on Enterprise. Higher tiers also include guided onboarding to get your network set up properly.

Yes. You can start a free trial and build a real locator yourself, or book a demo and we'll walk you through it. For larger rollouts we run a 3-month pilot with your first supplier to prove the value on live data before any contract.