Your product is sold up to four times before it reaches a human.You see the first sale. We show you the last.
Stockisto connects your brand to the moment someone chooses it, through every wholesaler, retailer and installer in between.
- You
You ship to a wholesaler. That invoice is your whole record.
First sale - Wholesaler
Supplies retailers. Which ones, you hear second-hand.
Second sale - Retailer
Sells to installers. Puts you on a shelf you never see.
Third sale - Installer
Usually the one who decides which product goes in.
Fourth sale - A home
The moment someone chooses your product.
Sold up to four times, seen once
You ship to a wholesaler. The wholesaler supplies retailers, who sell to installers, who fit the product in a home.
Your own record stops at the first hand-off. What happens after that reaches you second-hand, from the people you negotiate with. That gap is how distribution was built, not the retailer's doing.
Own the front door of your demand
A shopper looking for your product should arrive somewhere you control. Stockisto runs the where-to-buy page and the product pages on your own site, under your own brand.
The shopper gets the retailers near them that carry the product. You get the record of that visit.
This is how it looks on your product page.
This is a product page with the embed dropped in under the buy box. Pick an option and try it: rows open to opening hours, addresses and directions.
Ask for the full embed gallerySee the moment. See the map.
Captures from the running product on a demo supplier network.
The moment
Someone searched for your product, picked a store and went. You see which store, which product and when.
Searches, the stores people chose, and the products they were looking for.
The map
Which wholesalers feed which retailers, and which regions have a shelf gap for a range you already sell elsewhere.
Every retailer that carries you, with its region, its tier and whether it is connected.
A network that maintains itself
Retailers keep their own listing current because a current listing ranks above a stale one. Nobody has to chase them.
Installers add the last link. What they fitted, and where, deepens the map for the brands they work with.
The installer is usually the one who decides which product goes in. Stockisto shows you which installers fit yours, so you can build that relationship on a record instead of a hunch.
From records to leverage
Analytics
See which retailers your demand reaches, and which ones it never gets to.
Partner tiers
Give your strongest retailers better placement, with a number behind the decision.
Campaigns
Run a campaign where the demand already sits, region by region.
White space
Find regions where retailers carry your category but none of your range.
Ready for what asks next
Shopping surfaces and assistants increasingly ask where a product is in stock nearby. An answer carries more weight when it names the retailer that confirmed the stock, and the date.
See the retailer listings we already hold for your brand, before you sign anything.
Tell us your brand and where you sell. In Swedish VVS we'll come back with the retailer listings we already hold. Elsewhere we'll tell you what it takes to map yours.